LEVELS is a leading hospitality creative agency based in Kuala Lumpur and Dubai.

At LEVELS, we design exceptional experiences for environments where people eat, drink, and come together.

Rooted in the dynamic markets of Asia and the Middle East, we blend global hospitality trends with local culture to create spaces that resonate deeply with guests.

Luxury hospitality on another level.

  • Kata in the Dubai Mall, UAE, a modern restaurant interior with vibrant seating, elegant lighting, and decorative mural. Designed by Levels Creative Studio. F&B Concepts, Branding and Collateral Design, OS+E.

    Kata, Dubai

  • Night view of Oak restaurant in Dubai UAE with neon signage, logo and branding by LEVELS creative studio. Palm trees, glass facade, cars, and illuminated modern building in the background.

    Oak, Dubai

  • Luxurious restaurant interior with round wooden tables, green chairs, ambient lighting, and a bar in the background. Hotel Indigo Bandung, Indonesia. F&B Concepts, Branding and Collateral Design, OS+E.

    Hotel Indigo, Bandung

  • Kimpton Naluria, Kuala Lumpur

    Kimpton Naluria, Kuala Lumpur

  • Kimpton Aqeos, Hainan Island

  • LET-X Integrated Resort, Manila

OUR MISSION

To deliver holistic, end-to-end consultation, creativity, and execution that disrupts the ordinary to provide world-class hospitality solutions for our clients.

WHAT WE DO

01

Food & Beverage Strategy

• Market Research

• Hospitality Trends Insight

• Competitive Analysis

• Feasibility Study

• Benchmarking

• Concept Direction Recommendations

02

Concept Ideation & Development

• Brand & Concept Ideation

• Guest Experience Touchpoints

• Food & Drink Concept

• Design Directions

• Spatial Planning

• Food Service Design

• Operational Guidelines

03

Branding & Collateral Design

• Brand Story

• Visual Identity Guides

• Bespoke Collateral Design

• Employee Fashion

• OS+E Selection

04

Operational & Technical Services

• Design Support Services

• Talent Recruitment

• Menu Development

• Concept Audit

• Training Documents

• Operational Guides

• Opening Collateral

• Marketing Support

FOLLOW US ON INSTAGRAM

This weekend marked a major milestone: the grand opening of @kimpton Aqeos in Hainan, China. What started in 2022 as a challenging rebrand mid-construction turned into one of our most rewarding projects yet complete with bold F&B concepts, bespo
Opening May 2025 in Clearwater Bay, Hainan – Kimpton Aqeos marks the latest chapter in the brand’s bold expansion across mainland China. Over the past three years, we’ve had the privilege of shaping the creative direction behind al

  • Create a guest experience that they just have to share.

    Make their stories extraordinary

    View our Work

  • Luxury hotel design for a discerning clientele.

    Beauty is in the detail

    View our Work

  • Make a statement with boutique restaurant branding.

    Stand out and stay current

    View our Work

  • Café concept development with artistry at the forefront.

    They will gasp when they see it

    View our Work

  • Restaurant design services that just make sense.

    Experts in innovation.

    View our Work

Ask us anything.

hello@levels-experience.com
T +603 4811 4229

ADDRESS
C-06-11, Centrio Pantai Hillpark
Jalan Pantai Murni
59200 Kuala Lumpur, Malaysia