LEVELS is a hospitality creative agency based in Kuala Lumpur and Dubai
We deliver holistic, end-to-end consultation, creativity, and execution that disrupts the ordinary to provide world-class hospitality solutions for our clients.
OUR APPROACH
Our work encompasses multiple LEVELS: creative, logistical, cultural, and emotional, to name just a few.
GLOBAL
EXPERIENCE ACROSS MARKETS
From Kuala Lumpur to Dubai, Shanghai to Bangalore, we’ve collaborated with leading names across diverse industries to redefine and craft exceptional user and guest experiences.
We believe that a modern, creative approach to hospitality design involves sourcing the right talent, at the right time, for the right context. Our creative teams are tailored to the unique needs of each project.
CURRENT, FRESH & CREATIVE
We cross-pollinate skills in design, technology, operations and architecture to ensure we deliver a seamless and holistic solution to every project’s core creative vision.
STRATEGIC DESIGN IS
NOT LINEAR
END-TO-END
COMMITMENT AT EVERY STAGE
We don’t just ideate; we execute. Our involvement goes beyond initial brainstorming, guiding every phase through to your grand opening. From shaping the concept to preparing the pre-opening team, we’re fully invested in realising your vision.
BEN GREGOIRE
Principal
Ben is a visionary in the hospitality design industry, with over two decades of experience transforming ideas into immersive guest experiences. Originally from Vancouver, Canada, Ben's journey began in operational roles at renowned golf resorts and international hotels, leading him to pursue a degree in Hotel Management. This foundation propelled him to Starwood Hotels in China, where he honed his expertise in Food & Beverage, and later to CKP Hospitality Consultants as Vice President, overseeing F&B design and concept development across China, Africa, Southeast Asia, and the Middle East.
In 2020, Ben founded LEVELS, a studio born from his passion and vision, dedicated to bringing authentic, tailored hospitality concepts to life. Over the course of his career, Ben has brought more than 350 bars, restaurants, and lounges to fruition, while LEVELS has swiftly established itself with a significant portion of these, working alongside global hotel brands, integrated resorts, and premium airlines.
An adventurer at heart, Ben draws inspiration from his extensive travels and commitment to elevating F&B standards. Fluent in English, Mandarin, and French, and deeply versed in international dining cultures, he brings a unique global perspective to each project, from big-city hubs to emerging markets. His hands-on dedication has made him a trusted partner for industry leaders and a sought-after speaker on F&B innovation. Ben’s guiding mission at LEVELS is to create spaces where every detail, from brand identity to ambiance, invites guests to immerse themselves in truly memorable experiences.
Outside of his work at LEVELS, Ben currently serves as Chairman of the Foodservice Consultants Society International Asia Pacific Division.
WHO WE’VE WORKED WITH
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